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, , Home About Us Product News Contact Testimonials Blog Cross Selling Continues to be a Top Priority of Bank and Credit Union Marketing Posted by Stewart Rose on Mon , January 23, 2012 According to the recent 2012 Bank and Credit Union Financial Marketing Survey developed by Jim Marous of Bank Marketing Strategy and Jeffry Pilcher of The Financial Brand cross selling is at the top of the list of marketing priorities . With fee revenue under pressure from new federal regulation , it is not surprising that generating more revenue per customer is so important . This is nothing new . Looking at this year’s Grant Thornton LLP’s 18th Annual Bank Executive Survey along with previous years’ surveys , you will see that organic growth cross selling has been a top priority for quite some . time It